Final apology and contents of Lotte Confectionary

<table align="center" bgcolor="#648992" border="0" cellpadding="2" cellspacing="1" width="600"><tbody><tr align="middle"><td bgcolor="#5fa4b8" height="25"><font color="#ffffff"><b>※ Lotte Confectionary Official Apology [Complete Ad]</b></font></td></tr><tr align="middle"><td bgcolor="#f6fcfc"><table border="0" cellpadding="0" cellspacing="0" width="500"><tbody><tr><td><p>Receipt: Dear DaMo Operators, Sent to you: Lotte Confectionery</p><p>   
 <strong papago-id="2">Dear DaMo operators and members, I</strong><strong papago-id="3"> sincerely apologize for causing the concern of DaMo members due to the advertising of DaMo.</strong>

Originally, the concept of the Chikchik advertisement was made to emphasize that it is a product containing more chocolate than the existing chocolate chip cookies, but this was unintentionally hurt by the members' hearts.

Please understand that our Lotte Confectionery never produced Chikchok CM to deliberately demean our Daemo members.   

Let me tell you about the airing of the ad that caused concern. In order to reflect on your request, the CF suspension was<font color="#ff0000" papago-id="5"> initially agreed to be aired until the 15th, but due to Daemo's call for an early suspension, we would like to inform you that it will be aired until July 11 and not after that.

Lotte Confectionary admitted its mistake and asked the broadcasting station to stop advertising as much as possible, but until July 11, a total of four advertisements could not be replaced due to the broadcasting station's circumstances</font></p><p><font face="바탕">Please understand that Lotte Confectionery made the decision after taking various problems such as production costs for commercial production, sales of chikchok chocolate chips due to broadcasting suspension, and problems with future advertisements with broadcasters.</font></p>
<p>I'm sorry I couldn'<strong papago-id="5">t</strong> stop the problem advertisement right away, but please understand with a broad mind and<strong papago-id="5"> I won't air the problematic ad in</strong> the future.</p><p>With this opportunity, Lotte Confectionery will make more efforts to thoroughly review from various angles so that joy and joy can always be provided to all customers.

Once again, I sincerely apologize for breaking your heart.
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<p>                                                                      <strong>Lotte Confectionery</strong></p></td></tr></tbody></table></td></tr></tbody></table>


<table align="center" bgcolor="#648992" border="0" cellpadding="2" cellspacing="1" width="600"><tbody><tr align="middle"><td bgcolor="#5fa4b8" height="25"><font color="#ffffff"><b>Summary of contents related to Lotte Chichok</b></font></td></tr>

<tr align="middle"><td bgcolor="#f6fcfc"><table border="0" cellpadding="0" cellspacing="0" width="500"><tbody><tr><td>
<p><font size="3"><strong papago-id="8">Summary of events:</strong> July 5 on the content of the Chichok CF, which began airing<strong papago-id="8"> in June</strong> <img alt="img47.gif" border="0" src="http://daedamo.com/ddm/technote/image/face/img47.gif"><a href="http://daedamo.net/cgi-bin2/CrazyWWWBoard.cgi?mode=read&amp;num=13143&amp;db=77you03b&amp;ftype=7&amp;fval=칙촉&amp;backdepth=1" papago-id="9" target="_self">Kim Seokhyun raised a question through our story</a> <img alt="img47.gif" border="0" src="http://daedamo.com/ddm/technote/image/face/img47.gif"><a href="http://www.lotteconf.co.kr/qa/content.asp?code=lotte_faq2&amp;number=1302&amp;ref=1302&amp;page=5&amp;startpage=1" papago-id="10">Daemo officially</a> sent<a href="http://www.lotteconf.co.kr/qa/content.asp?code=lotte_faq2&amp;number=1302&amp;ref=1302&amp;page=5&amp;startpage=1" papago-id="10"> a complaint email</a>. On the Lotte Confectionary website, we'll be able to see a lot of strong <img alt="img47.gif" border="0" src="http://daedamo.com/ddm/technote/image/face/img47.gif"><a href="http://daedamo.com/form/antilotte.htm" papago-id="11">More than 30 protests of support</a> followed. Seven hours after sending Da Damo's official complaint e-mail, Lotte convened an emergency meeting, decided to suspend the advertisement on the 15th, and<a href="http://www.lotteconf.co.kr/qa/content.asp?code=lotte_faq2&amp;number=1316&amp;ref=1316&amp;page=4&amp;startpage=1" papago-id="13"> posted an apology (1st) on their website with Da Damo</a> around 2 p.m. on July 6.  In response, Daemo urged the early suspension of the advertisement again, and<font papago-id="15" size="3"> Lotte Confectionery sent a<a href="http://daedamo.com/cgi-bin/CrazyWWWBoard.cgi?db=board1&amp;mode=read&amp;num=71&amp;page=1&amp;category=&amp;ftype=6&amp;fval=&amp;backdepth=1" papago-id="17"> final apology saying that it would be suspended on the</a> 11<a href="http://daedamo.com/cgi-bin/CrazyWWWBoard.cgi?db=board1&amp;mode=read&amp;num=71&amp;page=1&amp;category=&amp;ftype=6&amp;fval=&amp;backdepth=1" papago-id="17">th</a> after final consultation with the broadcasting station.</font></font><font face="바탕" size="3">Daemo decided to accept Lotte's suspension of commercial broadcasting, acknowledging that Lotte Confectionery handled it with sincerity from the beginning and that it was never our intention to disparage it.</font></p>
<p><font size="3">

<strong papago-id="13">Meaning of the incident:</strong><font color="#000000" papago-id="14"><font color="#ff0000" papago-id="15"> It is the first event to show our power to the advertising<font color="#ff0000" papago-id="15"> industry, which used baldness as the 'material of advertising' without any consciousness.</font></font><font color="#000000" papago-id="14"> It's not just the end of Lotte's withdrawal of adverts, but this will certainly<font color="#ff0000" papago-id="17"> remain a good precedent for the industry and will strongly tickle<font color="#ff0000" papago-id="17"> similar</font> ads.</font></font><font color="#000000" papago-id="14"> <strong papago-id="15"><img alt="bitimg4.gif" border="0" papago-id="15" src="http://daedamo.com/ddm/technote/image/face/bitimg4.gif">Future Daemo:</strong> In the future, Daemo will continue to aim for police sites in all areas related to hair loss.</font> We will use an objective posture to represent the interests and influence of people with hair loss. It is also a new planting of crooked hair loss awareness.

<font color="#000000" papago-id="17"><strong papago-id="17">Thank you to all the DaMo members who supported and participated in this work.</strong></font></font></font></p>

<p align="right"><font size="3">    Our own community - Da Da Mo -</font></p>

<p align="left"><font size="3"><font color="#000000"><strong><img alt="bitimg3.gif" border="0" src="http://daedamo.com/ddm/technote/image/face/bitimg3.gif"> <a href="http://www.lotteconf.co.kr/qa/content.asp?code=lotte_faq2&amp;number=1302&amp;ref=1302&amp;page=5&amp;startpage=1">View a mass email of complaints</a>
<img alt="bitimg3.gif" border="0" src="http://daedamo.com/ddm/technote/image/face/bitimg3.gif"> <a href="http://daedamo.com/form/antilotte.htm">a collection of complaints from members</a>
<img alt="bitimg3.gif" border="0" src="http://daedamo.com/ddm/technote/image/face/bitimg3.gif"> <a href="http://www.lotteconf.co.kr/qa/content.asp?code=lotte_faq2&amp;number=1316&amp;ref=1316&amp;page=4&amp;startpage=1">View Lotte's First Apology Statement</a>
<img alt="bitimg3.gif" border="0" src="http://daedamo.com/ddm/technote/image/face/bitimg3.gif"> <a href="http://news.sbs.co.kr/8news/ns2001070918.html">View SBS 8 o'clock news release</a></strong></font></font></p></td></tr></tbody></table></td></tr></tbody></table>