A peek at the article by reporter Choi Yoo-sik and the contents of the arbitration committee's report

This is an application for the misrepresentation of the arbitration committee on the Chosun Ilbo article.

Please understand that it is a form of reporting to the arbitration committee.

Before reading the article below, please read the article of reporter Lee Je-ji ( ), who is a senior at the Chosun Ilbo.

http://weekly.chosun.com/news/html/200004/200004070020.html

You can see at a glance what logical errors the Chosun Ilbo reporter Choi Yoo-sik ( ) is making.

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Point out the misreported part and state the rebuttal
Article 1: Indiscriminate verbal abuse pouring from the 'Anonymous Curtain' - L Confectionery, a maker of personal attack snacks, has decided to stop advertising the chocolate chip cookie 'Chick Chick', which had been on TV for nearly a month on the 6th, after the 11th.

Contents of refutation: The Chosun Ilbo has not been able to grasp the incident itself. First of all, it is not a discontinuation of chocolate chip advertising due to indiscriminate verbal abuse and personal attacks. Not anonymous, but in the name of the club operator (I also specified the contact information). I politely asked Lotte to stop the advertisement (#Attachment 3) and decided that there was a problem with the results of the Lotte Confectionary's own meeting, so the advertisement first informed me of the plan to stop the advertisement by e-mail within 7 hours in the morning of sending the mail. However, the Chosun Ilbo describes this as a suspension of advertising due to indiscriminate cyber terrorism. The post of some protests was followed by a form of complaining of the sorrow of baldness in order to urge an early suspension after Lotte Confectionary decided to suspend airing on the 15th. It is clearly far from "discriminatory abusive language."

Article 2: The problem was that "I'm sad about the rare chocolate on cookies and my boyfriend's rare head" in the advertisement. I saw this at a bald Internet club and disparaged him』고 인터넷을 통해 거세게 항의했다.

Contents of the rebuttal: The Chosun Ilbo is misinformation about 4 million people with hair loss across the country as if they have narrow and narrow-minded eyes, saying that bald people were angry with a single phrase from the copy itself. The part that raised the problem in Daemo is the overall atmosphere of the advertisement. It was that the appearance of the cast was a rather humorous expression of baldness from the standpoint of a bald or bald family or a beloved lover. In addition, there was a good possibility that it would be unconsciously conveyed to my opposite sex friend that she was dating someone who had a physical complex called hair loss.. The Chosun Ilbo published an article with an arbitrary interpretation, saying that it was not a big deal, but that it was cursing and getting excited..
If you were blind or atopic dermatitis patients in that way, there would have been protests like ours. The pain of hair loss is something only you feel. He felt angry that he had set up a shameful advertising concept with genetic diseases that lead to suicide, depression, and psychiatric treatment.

Article text 3: On this day alone, more than 30 anonymous messages threatening to boycott with harsh abusive language and violent verbal abuse such as "Roiled X" came in.

Contents of refutation: It was an article urging an early suspension of broadcasting on the 15th.
With Lotte already deciding to stop broadcasting, it posted the article in hopes of an early suspension, and most of the 30 articles were appeals about whether they suffered from hair loss, and only two such articles were claimed by the Chosun Ilbo. In addition, Lotte immediately deleted the radical part of the article.  However, it's as if the writing about our position has driven everyone into a way that they used swear words, so we conclude that the legitimate demand is cyber terrorism.

Article 4 :
The company, which was bound to be sensitive to consumer evaluation, was forced to issue an apology in eight hours on the same day. An official from the company said, "It was an advertisement that cost more than 100 million won, but we decided to stop the advertisement."

Contents of refutation: As described above, before the cyber protest, Lotte Confectionery received an official email (attached #3) from Daemo and withdrew the advertisement as a result of its own meeting.
The Chosun Ilbo did not listen to Daemo's position, but wrote an article that only made simple statements with Lotte Confectionery.

The advertising team leader of Lotte Confectionary also stated as follows.
"We're not interrupted by the mass social cyber terror..The concerns and opinions of the club, which they did not know, were justified, so they only decided to suspend broadcasting for ethical management rather than commercial sales. Would Lotte Confectionery stop advertising because there is cyber terrorism that doesn't even fit common sense? The Chosun Ilbo's article is an extremely arbitrary interpretation. (Lotte Confectionary Advertising Team Leader: Kim Yu-taek 011-661-0672) "

This is the situation with Lotte Confectionary, which the Chosun Ilbo claims was cyber-terrorism.
It's as if the Chosun Ilbo fought with each other on the understanding and good agreement between Daemo and Lotte Confectionery.

Article ID 5:
A, a director-level executive of a broadcasting company, refused a new singer's request to appear on the show last month, but suffered from rumors that he "appeared new talents for money and sexual favors." The singer's father (the president of a small and medium-sized company) mobilized employees to spread the false information on the Internet bulletin board of broadcasting and newspapers.

Disclaimer:
Despite the fact that it was a completely different case from the Daemo cyber demonstration, the article was published as if it were the same case, providing a misunderstanding that the legitimate Daemo demonstration carried out its intentions with false facts.

You can see at the bottom of the article why they published an article about consumer victory that claimed legitimate claims from the standpoint of the weak, mostly giant conglomerates and consumers, and that there was mental damage to some consumers from advertising by chaebol groups.

It is presumed that the clever inclusion of an article with a distinctly different character at the end of the article is to defend the contribution of the Chosun Ilbo Lee Moon-yeol as it became a problem..

" On the 6th, the website of writer Lee Moon-yeol, who published a column in the Chosun Ilbo, was temporarily closed because he could not endure the explosive abuse and verbal abuse

Then, right next to the above article, a boxed article defending Lee Moon-yeol's cyber protest was published separately



Article 6 :
Common sense conversations did not work here, as is common on Internet sites. One netizen posted an opinion, "Actually, I'm bald, but this CF is like simple humor," and then had to close his speech to the crowd sarcastic, "Isn't he related to L Confectionery?"

Disclaimer:
Then, why doesn't the Chosun Ilbo want to hear the voice of Daemo, which is a minority opinion? If it's the logic of the Chosun Ilbo, isn't this also a gang sarcastic?

In this case, only one of the above posts was opposed to the above 30 posts. We also suspected that the ID does not exist in Daemo, citing the opinion that "There may be some people who laugh at it like Lee Myung-joon, but many people feel shame, anger, and sadness that cannot be added," and that Lee Myung-joon would accept it as an opinion if he proved that he is a member of Daemo or made a minimum identification disclosure, but Lee Myung-joon could not provide any evidence. It is also an extremely arbitrary interpretation of the Chosun Ilbo that mentioned that common-sense conversations did not work with this.